Online Fundraising Ideas for Nonprofits: Why a Website Matters

The most challenging part about running a nonprofit is sourcing for funds. Most of the day-to-day activities of a charity are geared towards finding more donors in a bid to fund pending projects. Online fundraising can help you reach a wider audience base and offer your organization new ways of sourcing for funds.

Below are a few ways to fundraise online:

  • Create a Well-Maintained Website

Some charities do not have a website and others only a blog that is never updated. Before you start of raising money online, a good website is key. The moment you initiate online fundraising, donors (some who may never have heard about you) will want to know more about your organization. Your website is the best place for these donors to find information about you.

However, the website is not just a source of information but you can also use it to source for donations using online donation forms. A donation form on the homepage of your website allows donors to offer any amount they afford either monthly or as a one-off donation. A good form allows donations through different platforms such as PayPal, Stripe, Authorize.net, and through a Credit Card.

Because the website is your base of operation when you are running online fundraising, picking one among the many online platforms should be a carefully thought out decision. Take your time to compare web building platforms such as GoDaddy, Wix, and Squarespace so you can have the best website. Once you have your website, keep it updated for donors to read.

  • Crowdfunding

This is the oldest means of fundraising online. Crowdfunding sites have access to a large audience and are able to take advantage of established networks. If you choose to use this means of fundraising, you can engage with your supporters on the platform, on your website, and on your social media accounts. Granted, it is advisable to have fundraising campaigns running on your website and your social media accounts to complement the crowdfunding.

You will have a chance to market your fundraising on many platforms. Choose the best fundraising platform such as GoFundMe and you will have the largest network.

  • Peer-to-Peer Fundraising

These platforms involve people who donate on your behalf. You will run a campaign on the platform for a given period and a set target and your peers set their own mini targets to help you achieve your main target.

Peer-to-peer fundraising campaigns are based on activities such as no-shave November, running, cycling, walking, or swimming , or any other activity that helps raise funds.

  • Fundraising Emails

This goes back to the importance of a good website. If you can capture emails of your supporters, you can send them emails asking for donations. The best way to do this is segmenting your subscribers so your fundraising campaign emails only go to those who show interest in your business. Although this might be the least effective of all online fundraising drives, there is still a chance you will get lucky one day and get huge donations from the option.

If you do not want to send regular emails asking for money, consider a one-day campaign blast. Choose a day that means the most to your organization, such as an anniversary and send out the emails. End your emails with a call-to-action telling your supporters to donate as much as they can afford.

  • Selling Merchandise Online

You can sell merchandise online through your website to raise funds for your projects. T-shirts and caps are the most common but that should not limit you. The merchandise should have motivation quotes or statements that make the wearers proud. The merchandise will help raise money even as it promotes your course.

  • Other Platforms

There are so many other platforms to help you fundraise. Some of these include Pinterest Boards, Facebook Fundraising, Donation Matching platforms, and Amazon Smile among others.

Social media fundraising drives come in handy when you already have a strong social media presence. As such, work on garnering followers and supporters and then launch your campaigns. Donation matching platforms give you a dollar for every dollar you manage to raise through fundraising. These are great when you have a huge target.

Amazon Smile relies in your supporters shopping on Amazon. For every purchase, Amazon gives you 0.5 percent. The funds are released quarterly. It would help if you created strong networks to raise funds and the first place to start that is on your website.

Conclusion: With the above tips, you should be inspired enough to start raising funds online to complement what is coming in already. Start with the website and social media accounts and diversify later.

6 Reasons Why Non-Profit Organisations Need Automation Solutions to Drive their Agenda

Convincing people to contribute either financially or physically to humanitarian work requires a lot of effort. It’s among the many challenges non-profit-making organizations have to deal with all the time.

As much their services are not for profit, in one way or another, there is the business aspect involved in their operations.

It could be

  • Management of financial transactions of the subsidized products
  • Accounting for donor funds
  • Payroll management
  • Asset and liability administration, depending on the organization’s core function.

 It’s, therefore, essential to include technological solutions to enhance accountability in money matters.

Digital online marketing commerce sale concept. Woman using tablet payments online shopping and icon customer network connection on hologram virtual screen, m-banking and omni channel.

 Cost-saving is a crucial component in a non-business environment. If 80 percent of the donor funds channeled to the organization goes towards operations, and only 20 percent goes to the intended purpose- humanitarian- then the question stakeholders will ask, is the money supposed to help employees or the vulnerable communities?

 If the former, then the mathematical equation needs a review. If it’s about the vulnerable people, then the reverse is ideal. How then should you strike a balance between the two, yet they are all critical services?

These are some of the gaps technology came to fill. How, then can these organizations benefit from automated services?

1. Increases productivity

The moment there is a reduction of personnel in repetitive tasks, you will increase accuracy in data analysis. Any digital solution must be valid and reliable without forgetting user-friendly despite the back-office complexities.

 Ideally, automated functions place less burden on the IT professional at the back end of the organization. They only come in to sort technical issues, but, in reality, the system runs the process.

 It allows them to take time to think of better ways of enhancing operations for the benefit of achieving the mission and vision of the organization. Everyone knows what, when, and how to do things.

Repetitive tasks are left to the computers; human capital uses the time to strategize on initializing a more productive project as they evaluate and monitor the past ones.

2. Reduces operation costs

The primary function of authority automation is to reduce human capital in any business or non-business enterprise.

 Less personnel in an organization translates to more finances to serve humanity. One unique advantage of authority automation is its ability to have a 24-hour service, thanks to its scheduling solution.

The digital tool merges the work of an accountant and a clerk. Also, there is minimal use of paper since everything works on an online platform.

A donor in a different country on a different time zone only needs to log in to the portal and print financial transactions once posted from a back-office portal. In just a single click, you have everything at your service, thanks to its features.

3. Improves the availability of services

Imagine just a few hours without a computer. What happens to your workers, depending on the remote services?

What of the cloud computing solutions ideal in data retrieval. Gone are the days you could shut your computer and begin from where you left.

The internet plays a crucial component in automation services. You can auto-reply client and donors; you can acknowledge receipt of funds, stakeholders have all information about the organization at their fingertips as long as they use internet-connected gadgets?

In short, all relevant personnel have a clear picture of the organization irrespective of location and time. With the online portal, it’s upon you to choose the service of choice to delegate to the computer- customer service.

4. Optimizes performance

Automation services improve your system performance through the optimization of functions. The IT expert only needs a few days in your organization to learn the process and what you need to achieve out of the solution.

He takes time to program your data, upgrade the system, and test it for the consumer’s final release. Have you heard of a system update?

 It means there is a lot of traffic on the web system leading to failures or jams, which negatively impact the organization’s image.

The optimization of services to meet the demand increases performance. Maybe you can now accommodate more online payment methods to attract a varied global audience.

Basically, it looks at the shortfalls in the existing platform and escalates it to a large bouquet with better and enhanced features. System optimization is an overhaul of the entire system on both the hardware and the software component of your organization.  

5. Enhances accountability

Receiving funds for the organization is simple. The hectic part is in spending it. You have several vote heads from different sources. As you send your weekly or monthly or annual financial report, you must break it down to let’s say running costs and operation costs.

Do you see the increase in error if it’s the financial officers handling it? Why not give it to IT experts to design a program with the exact vote heads such that as you spend the money, you post in on the right quarter for easy analysis?

It saves both the accounting officers and the directors the hassle of going through each transaction individually and manually doing the overall calculation per quarter.

Are you tired of repetitive tasks? Are you looking for a better way to manage business operations and processes? If yes, invest in authority automation within your budget and save yourself the stress and hassle of an annoying job description.